The first stage in this project was gathering raw observational data about the space we had selected. We chose the Tate as it provided the most ideal, out of the options, as it provides a sheltered part to the entrance and large open space to experiment with. Plus, due to the size of the space and the casual nature of the visits by the public, we would have space to intrude on while not inconveniencing the public.
On first glance the Tate obviously imposed its own options on how people should use the space. The immediate bag check, poor way finding, architecture creating tight entrances to contrast intimidating large voids of space, and the only cheerful space being the gift shop.
To contrast the environment, the behaviour we observed, included lots of people-watching people and people typically sitting in circles on the left edge of the ramp(asphotographed) and in rows on the steps. Both equally cold and uncomfortable.
This space is famously dominated by some large attraction, however, on our visit, much the opposite was on display. Literally A3 printed paper blur tacked to the floor with clear battery powered touched laid atop were laid out.
This quickly became our focal point of interest as art is usually deemed too valuable to be touched. This intentionally inconspicuous piece lead people to accidentally/almost stepping on it as they made their way through the space. These people were visibly remorseful for the most part.
Everything changed once the space observed a security guard talking to some visitors and having no issue with them touching and even picking up the paper. Now people touch, step and even sit on the papers. The assumed rules were lifted, and the once imposing space felt liberating.
